Here we are again! Two weeks ago I shared with you Part 1 of this series, and the first five things you can do to benefit your business when you have downtime. Here’s part 2 with the final five. Chances are, if you’re reading this in real-time, and you own a business, you have a lot more time on your hands that you usually do, so implement some of these things to help give you business a little boost later on! Don’t get me wrong, I really do with I was being kept busy by being a bay area newborn photographer! With the current health crisis in California instead i’m using these things to keep myself busy. They’re also helping me to keep my business chugging along even when i’m not out there being a newborn photographer!

6- Update your website

Is your about me page 3 years old? Do you have an archive of photos you’ve yet to add to your portfolio. Take time to update what you can since once things get busy again you’ll have less time for this! Bonus tip, keeping you site updated regularly not only helps you obtain potential clients, but it boosts your SEO too!

7-Finish a project you started but never finished 

You know that project you picked up last year when things were slow, but things got busy and you just never got around to finishing it up. Now is the perfect time to pick up right where you left off. I’m the kind of person who feels very unaccomplished if a project isn’t fully completed, so this goal is especially important for me! 

8- Read

I love reading, but these days my books of choice are more functional than educational. The end of the day is when I usually get time to read, and often times by that time of day my brain is so fried I don’t have the capacity to properly intake information. Extra time means I have extra brain power to pick up a business book, read it, and get advice from it. Here’s some books that are on my current reading list: The four hour workweek and How to Win Friends and Influence People.

9-Create some rhythms and workflows

This may be a foreign concept to you, but I’m a big fan of rhythms in my work to help me stay on top of tasks and make sure things don’t fall through the cracks. Usually I write these down in my physical planner, but you could also use a program like google docs or google calendar. Below are examples of some rhythms I try to implement on a regular basis. (Although I am far from perfect and sometimes these things never get done)

-Update business records (Monthly)

-Review my website and add any recent favorite photos to my portfolio pages and home page (Quarterly) 

-Write and schedule blogs (Bi-Monthly)

You get the point, think about your business, what needs to get done, and how often you need to be doing that thing. 

10- Hire someone

Although this one isn’t necessarily free it can benefit our businesses so much! If you have the funds to hire another small business owner and support them, and they can help you with something, then please do. Last year I hired someone to help me with SEO, and it was so beneficial to my business. Currently I’ve hired someone to re-brand for me. Maybe you need a new logo, website, some killer headshots, copyright help, contract help, ect. The list could go on and on. Taking extra time to research your potential candidates for the job and then locking one in place is a great use of free time. 


Rachel Howden Photography is a family photographer in the San Francisco Bay Area who specializes in family, newborn, baby, motherhood, and maternity photography in the Bay Area. Including Livermore, Oakland, Walnut Creek, San Francisco, San Mateo, Palo Alto, San Jose, Fremont, and Pleasanton. 

These photos help you to have a little sneak peek into what you will receive if you have me as your family, newborn, maternity, or motherhood photographer in San Francisco. If you want to see a full gallery from a session please don’t hesitate to ask- i’d love to share one with you! Area you interested in booking a session or learning more about sessions with Rachel? If so, contact me HERE.

If you would like to know more about investment for sessions, head to THIS page.